February 2015 newsletter
I’ve lately been thinking about the idea of social and environmental change…how it happens, what one person can do about it. Here in Santa Monica, it’s fashionable to say, “I vote with my dollars. I eat organic food. I recycle. I drive an electric car, etc….” And while it’s true that millions of individuals can makes huge differences doing these and other good things, it sometimes feels like we need to get together more, support each others’ projects more, see the interconnections, spread the word, and collaborate beyond our spheres of security and comfort.
The stakes are high; the time is now. A friend once said, “Life is defined as much by what you say ‘no’ to as what you say ‘yes’ to.” While that may be true, I find us too willing to acquiesce to the easy yesses: the same relationship dynamics, the same social spheres, routes we take, people we see, thoughts, ambitions, excuses….
What would it take for you to say “yes” to something truly new, and follow through? What would it take to put the excuses aside and explore a new path, to be invited and led, or to lead? I’m not talking about trying a new restaurant or some other casual act of consumption (our generation’s default activity for change). I’m talking about a small commitment to a healthier, happier life—for you and others beyond your spheres of comfort and habitual “security.” What feels like a leap may in actuality be more like a step in a new direction, followed by another step.
Here at Vital Hemp, we make these steps every day, even when we may not want to. It’s hard to make the perfect hemp t-shirt, to admit that the one that everyone loves could be even better, and to go back to the patternmaker and make it again; even harder to commit to that next style: what will it be? Boxer briefs, jeans, a wrap dress? Alone, our resources are finite; together we can work miracles.
So, with this I offer you, my vital ones, an invitation to participate in something new: this Vital Hemp project. As I mentioned in the last newsletter, we are about to open the company to a few key seeders—family, friends, and vital fans. In the last few weeks, I’ve been moved by the number of people who rave to me about the clothes we make, and who want to support the growth of this company moving forward. A few strangers have said, “I’m on board with you. Let me know more when you’re ready.” Guess what? We are ready.
So if you’re interested, please contact me directly.
In other news, we had a wonderful time hosting the Green Business Network at the store earlier this month, and are now prepping for the Natural Products Expo in Anaheim, where we’ll be hemping out every company you might find at your local Whole Foods. It’s baffling to me how companies that care so much about the ingredients they put in their organic products will not think twice about buying hundreds of conventional cotton logo t-shirts to give away to their team or to buyers, shirts that people ignore and donate within months. We aim to change that, because we know from experience that when companies sell or give our vital hemp t-shirts away, people wear them (and love them) for years! Find us at the Expo in booth # 4802, or contact us about your own vital logowear.
Thanks for being vital,
Ron and the vital hemp crew
~satisfy your hemptations~
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